Green walls are at the cutting edge of design trends. They have been featured in (or on) upper end hotels and restaurants, designer retail stores, chic spas, exclusive clubs, basically any place looking for distinction; something that makes them stand out from their competitors. A green wall does just that.
Living walls are also great marketing tools that can be used to promote a company’s green image. For example, car dealerships have installed green walls right before the release of new hybrid or electric vehicles. This speaks directly to the green consumer.
In addition to being a marketable green feature, a living wall can increase property values of homes and businesses. Studies have shown that by simply having plants in and around a building or home can increase real estate values by up to 20%. A living wall is a unique way to add more greenery to your ‘interiorscape’ design or exterior landscaping plan and attract more people interested in purchasing your property.
Furthermore, it has been proven that by having greenery in retail shops, malls, restaurants, cafes, bars and other businesses, the number of patrons increases. Studies have also attributed significantly higher occupancy rates at hotels which incorporate gardens and plants compared to those without. A green wall is a great way to provide the greenery that people want. If they feel less stress, become more relaxed, they will end up staying longer in your establishment. This also means that they will probably spend more.